The Governor of Central Equatoria State Hon. Rabi Mujung Emmanuel has officially launched the Hayba Food Products, a locally produced line of staple food items, in Luri Payam, Juba County.
In an event attended by government officials, community leaders, and representatives from the producing company, Prestige Millers Limitedhe launch marks a significant step in promoting local production, food self-sufficiency, and rural economic empowerment in South Sudan.
Hayba Food Products are manufactured by Prestige Millers Limited, a 100% South Sudanese-owned company that specializes in the production of maize flour, wheat flour, and sorghum.
Speaking at the event, Governor Emmanuel highlighted the government’s commitment to boosting local industries and improving infrastructure in underserved communities.
“By supporting local production like Hayba, we are not only improving our economy but also enhancing food security and reducing our dependence on imports,” he said.
The Governor also addressed the importance of waste management and environmental protection, urging local councils to adopt scientific approaches to keeping cities and towns clean.
“Our goal is to make Juba and all of Central Equatoria clean and environmentally safe. This can only happen through effective waste management programs, which require cooperation at all levels,” he added.
Minister of Trade and Industry, Hon. Stephen Lado Onesimo, stressed the need for investment in agriculture, which is the backbone of Central Equatoria’s economy.
“Eighty-three percent of our population lives in rural areas and depends on agriculture. Companies like Prestige Millers must continue adding value to raw materials like maize and sorghum, creating jobs and sustainable livelihoods,” he said.
Sarah Atoj Nyok, Managing Director of Prestige Millers Limited, spoke passionately about the company’s vision and mission.
“We founded Prestige Millers with a deep desire to serve our people. Our goal is to close the gap between farmers and families by building a resilient, local supply chain,” she said.
Sarah described Hayba Food Products as a symbol of hope and growth for South Sudan, driven by values such as integrity, community-centered progress, innovation, and collaboration.
“Every product we release goes through rigorous quality control. We want every household to have access to nutritious, affordable food made right here in South Sudan,” she said.
Product Range and Production Capacity, The Hayba product line includes:Maize flour – Available in 1kg, 2kg, 5kg, 10kg, 25kg, and 50kg packs, Wheat flour – Available in 1kg, 2kg, 5kg, 10kg, 25kg, and 50kg packs, Sorghum – Available in 25kg and 50kg bags
Daily production capacity: 500 metric tons of maize flour – equivalent to 10,000 50kg bags, 100 metric tons of wheat flour – about 2,000 50kg bags and 50 metric tons of sorghum – approximately 1,000 50kg bags
Sarah noted that launching Hayba to the market was the result of months of hard work and product testing, ensuring reliability, nutrition, and affordability.
“This journey has not been easy, but our success is a testament to what South Sudanese can achieve when we work together. We believe that together, we rise,” she concluded.
Prestige Millers Limited is a South Sudanese-owned food processing company committed to producing high-quality, nutritious food products using locally sourced grains. The company empowers rural farmers, strengthens food security, and promotes industrial growth across South Sudan.